[OS X TeX] A heretic thought

[Ross Moore]

Hi George,

On 11/08/2014, at 5:07, George Gratzer <gratzer at me.com> wrote:

> Hi Ross,
> 
> But if it is plain text, not much of a logo.

It is not meant to be plain text.
It is meant to have the raised, smaller uppercase A 
and the lowered, slightly smaller uppercase E.

Set it once properly (i.e. with appropriate kerning)
inside a box, then have your macro just copy the box.
If you need different sizes, e.g for headings, then the macro
can involve scaling the box to match the font height.

> I tried a chapter title, looked surprisingly good upright.

I think it should always be upright.
Indeed, always with serifs.


If you are concerned about Copy/Paste, or other forms of text extraction, then tag the logo using /ActualText , to supply a textual replacement.  This is precisely one of the stated purposes of /ActualText .

> 
> George


Hopethis helps,

  Ross